Welcome to
Mark Wickersham's
Value Pricing Academy
We empower accountants and bookkeepers to achieve better results by transitioning to value pricing, attracting better clients, and significantly increasing profits.
Ready to elevate your business and take control of your success? Let’s get started:
THE VALUE PRICING SYSTEM
The Power to Change Lives
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As an accountant or bookkeeper, you make a profound difference in your clients' lives. Now, it’s time to ensure that your work is valued as it should be and that you are rewarded accordingly.
The Problem? Too many firms are stuck working too hard for too little due to outdated and ineffective pricing strategies.
 The Solution? Value pricing: a proven system designed to reward your expertise, reduce your workload, and increase your profits.
Find out more in this short video:
FIND YOUR PATH!
Learn With Value Pricing Academy
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Mark Wickersham founded the Value Pricing Academy because he wanted to help accountants and bookkeepers to avoid the common mistakes he made when he started his accounting firm in 1996.
The Academy offers a complete transformation to help you overcome feeling overworked and underpaid, and begin to thrive as part of a supportive, like-minded community achieving success through proven pricing strategies.
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Choose Your Own Journey:
Level 1 – Foundations
Start Strong
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Start strong with the core strategies to build your pricing confidence.
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Level 2 – Growth
Scale with Confidence
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Build momentum with advanced techniques to scale and grow profitably.
Level 3 – Mastery
Lead at the Cutting Edge
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Lead your field with innovative skills and achieve exceptional results.
REAL STORIES, REAL SUCCESS
What Our Students Say...
Jessica Fox
Florida Virtual Bookkeeper
I have gained confidence and learned new skills that have helped me with marketing, content creation, and advising my clients. Within the first year of joining, my income grew over 70% and my MRR has grown over 144% this year so far!
Neil Criddle
Neil's Data Consultancy Ltd
My average monthly revenue stream per client has increased by 60% since starting the Academy and I am receiving annual renewal increases of around 26% on average.
Teresa Slack
Financly
Mark changes the lives and businesses of so many in our profession. For me personally, his mentorship turned our business around!
Kimme Lafayette
Beyond Bookkeeping Business Services
Just used Effective Pricing for the 3rd time since I started Value Pricing. Not only did it provide me with 154% increase from what I would have charged. I’m beyond THRILLED with the results.
Elnize Goosen
DGE Chartered Accountants and Registered Auditors
From where we were when I started my firm up to now, we have increased our revenue by 280%. Halving my client base and getting these results, it really puts the focus back to where it’s supposed to be – being with my family.
Lana Jo Hill
Hill Bookkeeping and Consulting
The people that are signing up are paying me 50% more than I would have priced before – and I have higher quality clients. I have increased confidence and peace of mind as a business owner. But it’s also led me to feel like I can reach out to my clients with anything.
Carol Kostachuk
Carol On Call Business Services Ltd.
The quality of clients I get is much better. I’ve been able to decide who I want to, and who I don’t want to work with just based on the discovery diagnostic. I’m not constantly worrying about that hourly time. I’m not tracking every single hour.
Valentina Hogg
V&I Accountancy and Bookkeeping Services Ltd
The Value Pricing Academy is making such a big difference to my firm. I am so much more confident now. I am typically charging 30% more than I used to.
START YOUR JOURNEY TODAY
Free Resources for Accountants and Bookkeepers
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Explore our free resources designed specifically for accountants and bookkeepers to help you get started on your value pricing journey.
Discover insightful eBooks, practical tools, and actionable strategies that can transform your firm, all completely free.
LATEST FROM THE BLOG
Level Up Your Skills!
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Our blog is packed with actionable strategies, expert insights, and inspiring stories to help you grow your firm.
Topics include: value pricing tips and tricks; strategies for leveraging AI and tools like ChatGPT; success stories from real professionals; and much more!
B1G1: BUSINESS FOR GOOD
Making a Difference Together
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Every time you attend one of our live sessions, we contribute to life-changing global causes through B1G1. Together, we’re creating meaningful change by doing what we do best.
Here are some of the impacts we’ve made together so far:
READY TO EMBRACE SMARTER PRICING?
Meet the Effective Pricing Software
Learn how to price with confidence with the world’s leading value pricing tool for the accounting and bookkeeping profession.Â
Effective Pricing is the Value Pricing Academy’s innovative value pricing software, making it much easier to sell more accounting, bookkeeping, and tax services, and at higher prices.
It simplifies the pricing process, helping users to present clients with options clearly, utilize price psychology effectively, and confidently set value-based prices.
Effective Pricing empowers firms to boost profits and streamline client conversations.
REDEFINE YOUR FIRM'S POTENTIAL NOW
Achieve Success With The Value Pricing Academy
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Ready to achieve your full potential?
Start your journey with the Value Pricing Academy and join a community of professionals already seeing incredible results.
