The power of free
Everyone loves a bargain. But actually there’s something they love more.
Getting something for free.
The most powerful word in marketing
It’s the most powerful word in marketing. And it’s used all over the place in marketing copy.
A powerful way of presenting your prices to customers is through menu pricing using a tick list of options that shows customers what they do and don’t get. It’s visual, powerful and it works. And most of the time that technique means a series of ticks and crosses.
But sometimes you can add in something different. You can add in the word free.
It’s even more powerful than a tick.
As I’ve already said people love getting something for free. They love getting something more than they expected. It stands out.
Don’t go overboard
Of course, it could be tempting to go overboard. To use it everywhere. But don’t.
People like getting a bonus. Something extra. But use the word free everywhere and suddenly its value diminishes. Suddenly people don’t value what they get for free. So use it where it will work best. But most importantly use it sparingly.
Find out more about how to harness the power of free by watching my video here.
You can watch the video here.
If you found this post helpful, then do please share it with your friends and colleagues. You can also get more help on pricing in my video training programme A Systems Approach to Value Pricing. I'd be more than happy to give you a free copy as a thank-you for reading this post!
Wishing you every success on your pricing journey
Chartered Accountant, public speaker and #1 best-selling author of
“Effective Pricing for Accountants”
Don't buy this book on Amazon for £39... instead I'll send you a free copy if you pay the shipping and handling. Does that sound fair?